This Isn’t Just a Product. It’s a System Built by Real People.
A disciplined team building a new category of plant medicine — rooted in ritual, backed by science, and designed for people who want calm over chaos.
What We’re Building
We’re Building Something Different
Not a brand. Not a startup. A system. Spiritual Plants is a platform of cultural expressions — each one carrying the same clean-crafted plant medicine through a different community lens.
We’re not trying to convince anyone that cannabis is good. We’re building permission structures for people who already want it but need a bridge they can trust.
Structure over stigma
Daily practice over one-time use
Calm over chaos
The Journey
How This Moves
Step 01
You See It
A friend mentions it. You see a post. The name sticks.
Step 02
You Think About It
You realize this isn’t what you expected. It’s quieter. More personal.
Step 03
You Try It
One bottle. One squeeze. Into your morning coffee or evening water.
Step 04
It Works
Not a high. A shift. You feel grounded. Present. Calm.
Step 05
It Becomes Normal
Not a supplement. Not a vice. Just part of your day.
Our Framework
What Makes This Work
01
Permission Not Pressure
We don’t sell. We invite. Every touchpoint is designed to make people feel safe enough to explore on their own terms.
02
Familiar Language
Each expression speaks the language of its community. Not cannabis jargon. Not wellness buzzwords. Real language for real people.
03
Product That Holds
30 years of formulation expertise. Full-spectrum. Nano-emulsified. Clean label. The product doesn’t just work — it earns trust.
04
Real Life First
Holy Water fits into what you already do. Coffee. Water. Tea. No new habits to build. No lifestyle to adopt. Just one squeeze.
05
Small Networks Win
We don’t chase mass market. We build tight communities around shared identity. That’s how movements scale — from the inside out.
06
Calm Is a Strategy
In a world of hype, calm wins. Our brand, our product, and our approach are all built on the same principle: quiet confidence.
The Founders
Who Built This
The People Paying Attention
The Conversation Around This
This didn’t start as a campaign.
It started as conversations.
Quiet ones. Honest ones.
The kind that don’t happen on stage.
Craig Gross · Coachella · Easter Weekend · 4/20/19
Easter weekend, 2019. Coachella Valley. Before any of this was public. Before the brands, before the headlines.
“People don’t need convincing. They need permission.”
That one sentence became a north star.
Craig Groeschel · Life.Church
Before anything went public — before the headlines, before the assumptions — there was a moment. A conversation. Not for press. Not for performance. Just real.
“You go through the fire so there is less smoke… I don’t know anything about this… can you eat one brownie without eating a second?”
That wasn’t rejection. It wasn’t endorsement. It was something more important: honest tension.
Guy Rocourt · 20 Years in the Industry
Two decades deep in this industry — long before it was celebrated, before it was legal, before it was a brand opportunity — Guy was doing the work.
“Clean product isn’t a feature. It’s the standard.”
That’s not a marketing line. That’s a standard held for twenty years.
Rob Bell
Long before this direction made sense to most people, Rob Bell saw something early.
“The real deal.”
No explanation. No breakdown. Just recognition.
Then, Years Later
Sitting together again — no stage, no audience, no pressure — the conversation had changed. Not about convincing anyone. Not about defending anything.
This isn’t about getting people to believe something new.
It’s about creating space where something already true becomes visible.
Harvey Carey Jr. & Church Leaders
What’s happening now is different. Leaders aren’t showing up as affiliates, promoters, or endorsers.
They’re reaching out as people trying to understand something they can feel… but haven’t been given language for.
We’ve Seen This Pattern Before
The Question Underneath It All
Can this exist in a way that is grounded, responsible, and aligned with real life?
The people paying attention don’t need convincing.
They’re watching. They’re asking. They’re waiting to see if it’s real.
The shift doesn’t start when something is announced.
It starts when people begin asking about it quietly.
Our Story
Watch Our Journey
Senior Advisor
Stephen Sedmak
Founder, Hollow Bone Initiative · Philosopher & Advisor
Stephen Sedmak
Philosopher & Advisor
Stephen Sedmak is a philosopher, systems thinker, and founder of the Hollow Bone Initiative. His work explores the intersection of consciousness, culture, and commerce — and the role that plant medicine can play in restoring balance to everyday life.
He has spent decades studying how human systems organize around meaning — and why most wellness brands fail to create lasting change. His conclusion: products don’t change behavior. Permission does.
Stephen serves as senior advisor to Spiritual Plants, helping shape the philosophical framework behind the brand’s approach to cultural expression, ritual design, and community building.
His role is not operational — it’s foundational. He helps the team ask better questions, build more coherent systems, and stay aligned with the deeper mission beneath the product.
“The body knows before the mind does. Plant medicine works because it speaks to the body first.”
“Most brands try to change behavior. The best ones give people permission to do what they already want.”
His Role
Stephen doesn’t run operations. He shapes the thinking that runs through everything — from brand voice to product ritual to community design.
“I don’t need anything beyond it happening.”
The Nonprofit Layer of the Ecosystem
The Hollow Bone Initiative
A companion nonprofit focused on education, destigmatization, and community healing through plant medicine awareness.
The Hollow Bone Initiative exists to create educational infrastructure around plant medicine — removing stigma through storytelling, community events, and accessible resources.
— Community education workshops
— Faith community outreach
— Plant medicine literacy resources
— Stigma reduction campaigns
Founded by Stephen Sedmak, the Initiative operates as a separate entity but shares DNA with Spiritual Plants. A portion of every sale supports its mission.
The goal isn’t to convince anyone to use cannabis. It’s to make sure that when someone is ready, the information they find is honest, accurate, and free from corporate spin.
This is the layer that makes Spiritual Plants more than a brand. It’s what makes it a movement.
Spiritual Plants is the commerce engine. The Hollow Bone Initiative is the conscience. Together they form a unified system — where profit serves purpose, and purpose drives everything.
Post-Acquisition
The Team We’re Building Toward
These roles are identified, aligned, and ready to activate upon acquisition. Each person brings specific expertise that maps directly to the platform’s growth requirements.
How We Scale
Extended Network
Agency Partner
Melannie — OptimindX Agency
Full-service digital agency handling Shopify development, brand implementation, and e-commerce optimization for Spiritual Plants.
Entertainment Partner
Rev. Dr. Holly Carter
Creator and executive producer of Preachers of Plants. Founder of Relevé Entertainment. Bridges faith communities and entertainment.
Strategic Advisor
Mark Collins
President, Highly Capitalized Network. Strategic advisor on cannabis market positioning, investor relations, and industry partnerships.
Angel Investors
Aligned Support
Aaron Kenny
Early-stage angel investor in Spiritual Plants. Aligned with the mission and committed to the long-term vision of building a new category in plant medicine.
Josh McCown
Former NFL quarterback turned investor and community builder. Brings athletic community reach, faith-aligned values, and a genuine belief in plant medicine as daily practice.
We’re Not Building a Loud Network
We’re building a quiet one. The kind where every person has a reason to be here, a role that matters, and a shared understanding of what we’re trying to do.
This isn’t a team assembled for optics. It’s a team assembled for execution — disciplined, aligned, and ready to build something that lasts longer than a funding cycle.
You’ll Know It’s Working When…
Someone says “I just put it in my coffee” the same way they’d say “I took my vitamin.” No disclaimer. No whisper. No justification.
That’s the shift.
Start Your Practice
One bottle. One ritual. One dose at a time.