We are not a company.
We are a revelation.
A convergence of 30 years of cannabis expertise, disruptive storytelling, and luxury brand heritage — building the future of conscious consumption.
What Spiritual Plants Is
Spiritual Plants is a new category in cannabis and plant wellness — spiritually literate, ritual-based products for adults who care about meaning, intention, and the body. This is not about intoxication. It’s about integration.
The Core Idea
Ritual changes the body.
Across cultures, faiths, and traditions, healing happens when care is practiced consistently and intentionally. Spiritual Plants builds products that fit into daily life — not escape from it.
- No hacks.
- No spectacle.
- No pressure.
- Just practice.
Spiritual Plants exists to restore a relationship between body and belief, ritual and relief, culture and care. Plants are not the problem. Disconnection is.
Easter, 4/20, and a Skywriting Signal
“When I was a kid, Easter never had anything to do with a bunny, or eggs, or ugly, pastel color-palettes. In our house, Easter was a celebration of Jesus’ resurrection from the grave.”
Craig Gross grew up in a traditional Christian home. Easter was sacred. Church was mandatory. Cannabis was “the Devil’s lettuce.” But in 2019, everything changed.
By then, Craig had already spent two decades as a cultural disruptor — founding XXXchurch, speaking at over 1000 churches, and challenging religious norms. When cannabis helped him heal from chronic health issues and transformed his prayer life, he knew he had found his next calling.
Then came the moment that would launch the movement: Coachella 2019.
While driving his son to an audition in Los Angeles, passing billboard after billboard advertising cannabis, Craig had an idea: skywrite “ChristianCannabis.com” over Coachella to create the category and invite everyone to the party.
When he called the skywriting company, everything was sold out — except one slot. A Saturday afternoon on April 20th, 2019 at 4:20 PM. The universe was speaking.
“I looked at my son and thought, ‘Wow, that’s fifteen days from now... Is this the right time to introduce this conversation to the world?’ I called five people, including my wife, and the response was four-to-one in favor of booking the spot.”
On April 20th, 2019, at 4:20 PM, as thousands gathered for Coachella, “ChristianCannabis.com” was skywritten overhead. The signal was sent. The category was born.
Six years later, Easter fell on 4/20/2025. We launched Christian Cannabis products that day. The resurrection was complete.
The movement had begun.
Guy Rocourt — The Legend of Clean Cannabis
Guy Rocourt is one of the most respected names in modern cannabis — a Haitian-American veteran, formulator, and advocate who helped define what “clean cannabis” means in the regulated era.
As co-founder and CPO of Papa & Barkley, Guy raised more than $72 million in institutional capital and guided the brand from a kitchen startup to one of California’s most trusted household names in wellness.
The formulas Guy created still win awards. The extraction methods he pioneered have become industry standards. The community regards him as the conscience of cannabis: a founder who refused shortcuts, fought for transparency, and proved that plant medicine could be both effective and ethical.
The 2025 Sedona Undercover Story
Craig Gross, Kenny McCormick, and Patrick Reed joined forces with Guy’s mission. Together they went undercover in Sedona, Arizona, taking jobs as budtenders at the town’s only dispensary — a store owned by Curaleaf, the world’s largest cannabis operator.
Within a month the team raised the shop’s sales by $40,000, simply by telling customers the truth. Their reward: termination. That experience became symbolic of everything wrong with corporate cannabis — and everything Guy has spent three decades defending.
And it’s true. He carried it through its birth, its sell-out, and now its coming resurrection.
Today, with Spiritual Plants, Guy Rocourt is writing that resurrection in real time — merging science, soul, and integrity to restore what corporate greed tried to erase.
As Seen In
Founding Support & Strategic Partnerships
Craig Gross has funded this movement with his own life savings and eight years of work. The only outside financial support ever accepted has come from a select circle of trusted friends and strategic partners who share the same mission and values.
Pioneers in bridging technology and family safety, the Kennys helped shape the foundation of viral, purpose-driven media long before ‘content marketing’ existed, bringing technical excellence and ethical grounding to the early stages of this work.
An 18-season NFL quarterback renowned for resilience and mentorship, Josh’s friendship and support have been foundational — not just as a contributor, but as a man of faith who balances ambition with service. He brings the heart of a coach and the soul of a collaborator.
Strategic Acquisitions Post-Investment
Upon securing strategic investment, NUMINA Holdings plans to acquire aligned wellness companies and practitioners, bringing decades of experience under one unified ecosystem.
With 40+ years of combined experience, the Arthurs’ respected Laguna Beach clinic is being positioned for acquisition. Dr. G provides clinical legitimacy while Dr. Lisa’s expertise in natural medicine strengthens our commitment to family wellness and whole-system healing.
Why It Matters
“We don’t take random investors. We build with people who share our character, values, and vision. Aaron, Shane, and Josh remain our only financial backers. Dr. Gary and Dr. Lisa are the future cornerstones of our health ecosystem. This is more than business. It’s legacy, trust, and shared mission.”
“We don’t want to sell out. We want to scale up. This deal gives you control and gives us continuity.”— The Founders
